Whether you're a long-term supporter or just swinging by for the first time, Love From JXY has quite the backstory. What started in my bedroom wardrobe in 2021 as just a handful of jewellery and an interest in watching order packing videos on TikTok, turned into somewhat of a little online empire. The rapid growth of my little small business was something I definitely wasn't prepared for, and that meant neurodivergent me with no real clue what I was doing, was left to attempt to be successful.
In the early days of Love From JXY, TikTok Shop wasn't a thing. We didn't have to compete with the big boys and a yellow basket, so we were laughing with the interest in our Lucky Dip machine and popup events. Like anything, it was a rollercoaster. Some weeks taking in thousands of pounds, others barely getting by. I brought my then-girlfriend-now-fiance on board the fun, and together we rode the wave of our internet success. I played around with new ideas, new products, and for 2 years Love From JXY was both of our full time jobs. We got to go on various holidays, move across the country, welcome new furry children to our family, extend our ridiculous trainer collection, and generally just live a happy, fulfilled life.
But of course, with anything, especially business, comes hardships. The tax man turns up, TikTok rules and regulations knock uninvited, and most prolifically the cost of living crisis really does well and truly kick us up the hoo-ha. Navigating business is hard at anytime, but especially when there's thousands of us trying to do so whilst also keep a roof over their heads. People were no longer shopping the way they used to, neither was I!
So, a lot changed. And with my heart now fully in JXY Studios and life as a nail tech, Love From JXY just couldn’t keep running the same old way. I had to hit the reset button. I asked myself: What actually sells? What do I love doing? And what do I want this new era of Love From JXY to be?
We kept the same aesthetic for four years (commitment, right?). But honestly? The idea of switching it up used to freak me out. Then I remembered: the biggest risk is not taking any risks. So I threw in some colour, added more of me, and figured out how this brand could vibe with my other creative babies, and here we are. Love From JXY is now simply about self-care colouring books, and cute accessories. Nothing more, nothing less.
Here's to the new era. 🥂💖
Love from, Jay x