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Founded by Jay Maria in 2021, Love From JXY started from a sprinkle of passion and a handful of stock in a bedroom wardobe. For the last three years, Love From JXY has been continuously proving that jewellery has no gender. We celebrate expression with no rules; it's not just about the products, but the people that wear them. We are committed to being an inclusive community of likeminded people, one that promotes and supports body positivity, the LGBTQ+ community, and anyone and everyone inbetween.
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After a few months of business growing at an unanticipated pace, Jay realised she could use some help and brought her girlfriend Harley on board to form Team JXY. With no initial plan to integrate TikTok into our business strategy, overtime we noticed that our brand was starting to slowly build a community of likeminded people who were joining our TikTok live streams whilst we were packing orders. We wanted to add an element of fun and surprise to our live streams, so in 2022 we introduced the Lucky Dip machines. Now known as Mystery Bundles, these draws soon became a big part of our live streams and our number 1 best seller.
Because of the love and support we were receiving from strangers on the internet, we were able to host our very own popup event at London's iconic Camden Assembly in 2022. While we authentically continued to grow, in 2023 we debuted Love From JXY at the prestigious Brighton Tattoo Convention, and Southampton's Meraki Womens Day.
2024 sees Love From JXY relocating across the country, which brings lots of new and exciting things in the pipeline...
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